Mars Petcare

Mission Control is extremely excited to unveil one of our most ambitious projects to date - the launch of forPAWS - the new image recognition and lost dog platform set to go global across Android and iOS developed in Flutter.

Mission Control is extremely excited to unveil one of our most ambitious projects to date - the launch of forPAWS - the new image recognition and lost dog platform set to go global across Android and iOS developed in Flutter.

Developed in partnership with Mars Petcare, the forPAWS platform has been developed by the Mission Control's Machine Learning and Advanced AI Team to recognise and match dog photos at a success rate of over 90% accuracy - meaning lost dogs can be quickly identified and returned to their humans faster than ever! In addition to the custom neural network back-end, advancedmatching system and APIs, the Mission Control Design Team pioneered all design and branding elements of the new product as well as full front-end development of the Android and iOS Apps using one of our favourite new tools, Flutter.

With one of the most unique and accurate dog facial recognition systems on the market, the Mission Control-designed neural network matches dog photos with unparalleled accuracy, using up to 17 face markers per photo, quickly identifying over 130 breeds (with more coming every day), and employing adaptive colour recognition, meaning even lowlight and off-centre photos can be processed effectively.

With the initial rollout in India in late 2022 on the Google Play Store and Apple App Stores, the platform is now being extended to more markets over the coming months with a full global release slated for Summer 2023.

Mars Petcare
Oxford University Press

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